Who We Are

Divinely feminine, romantic, ethereal, and created for the imaginative woman - SOCALI, created by its founder Chelsea Chen in 2020, who alway aspired to create products with passion and love that would be cherished forever.

Designed in Los Angeles, inspirited by the west coastal aesthetics and the leisure, refreshing beach lifestyle, with a dedication to quality and craftsmanship, we create captivating, one-of-a-kind pieces that elicit an emotional response— igniting a feeling of confidence with every wear.

Feminine empowerment and self-expression lie at the heart of SOCALI. It is Jewelry & Clothing for lovers who are wild on the outside & romantic on the inside. It is unabashedly sweet, sexy, bohemian, and glamorously rock n' roll.  Filled with statement earrings, strong forms, bold and interesting shapes, gold and silver multi-chain necklaces, semi-precious stones, and symbolic symbols like crosses and hearts. This brand is for every woman - regardless of style and influence, she can find herself within the SOCALI aesthetic.

We source our materials from all over the world, paying very close attention to quality, uniqueness & sustainability. As a small, 100% women-led team composed of creative dreamers—we value craft, innovation, and curiosity in everything we do.